The goal was To design a seamless, inclusive, and engaging website for Xentro, a Web3 financial platform offering tokens, airdrops, and blockchain-based trading options. The primary goal was to create a platform accessible to users worldwide, promoting global user engagement in a secure, decentralized financial space.
The design placed a strong emphasis on user flow. We focused on simplifying interactions, especially for core features like token airdrops and trading, which were made highly accessible through an intuitive layout and interactive elements. To further support new users, we implemented clear onboarding steps, guiding them through wallet connections, transactions, and other blockchain interactions in a step-by-step format. Additionally, to create a sense of security and trust, we emphasized straightforward navigation and clear visual indicators for secure actions, ensuring users could navigate confidently.
Global Appeal Through Design
To make Xentro globally appealing, we crafted a clean, modern interface with visuals inspired by both tech and finance, providing users with an intuitive experience that blended traditional and blockchain finance aesthetics. We developed personas for different user types, from experienced crypto enthusiasts to Web3 newcomers, and conducted user research to better understand their expectations. This guided our decisions on design elements, from selecting a balanced color palette to incorporating universal design cues. The website also featured multilingual support and dark and light mode options, ensuring visual comfort and accessibility for users worldwide.
Stunning Results
Post-launch results showed a 45% increase in global user sign-ups and a 60% boost in engagement with the platform’s features. Feedback highlighted the website's ease of use and engaging design, particularly among users with little prior Web3 experience. The Xentro case study demonstrates how thoughtful design choices, centered on accessibility and usability, can create a globally attractive Web3 platform that bridges the gap for traditional and new finance users alike.
